Show of hands… how many of you checked your Facebook account at least once this week? How many have checked it once today? How many are checking it right now?

Again… how many have seen a video on Youtube this week? Are you LinkedIn? How is your SMIQ (social media intelligence quotient)

Your constituents are using these platforms everyday. Even the smallest nonprofits (and religious organizations) need to maintain their presence on social media. And believe it or not, this is getting easier and easier to do.

This blog post I’m writing right now with Windows Live Writer will be posted to my website, which uses WordPress, picked up by Mailchimp, sent to those of you on my email distribution list, and then posted automatically to Facebook, Twitter and LinkedIn. And the best thing — my only cost is for my website, which is optional. You can do all of this for just the cost of your time to create the content.

In two hours, I can have you up and running and covering the internet. Your constituents are out there – meet them where they are.