Last year several rare color photos of the preparations for the invasion of Normandy, D-Day, were discovered. Taken by Frank Scherschel, once a photographer for Life magazine, the photos help us understand the down-to-earth logistics necessary to pull off such a large-scale operation.

This picture struck me — seeing these soldiers, who obviously have an important task ahead of them in the days following this picture, one of the most important military movements of World War II. Their mission is to land on the beach and establish a foothold for a land incursion against Hitler’s German troops.

Their mission is not, however, food. But, as they say, “An army travels on its stomach.”

And another metaphor — the football team’s mission is to win the game. But, they always eat steak before the game.

And — your mother and health coach says, “Eat a good breakfast.”

Money isn’t the mission of your organization. And there are a lot of really great things your organization does that don’t cost much money.

But, your mission – today, tomorrow and far into the future – depends on steady revenue streams. Like that breakfast you need to get started in the morning (or that third cup of coffee). How are you addressing this basic necessity?