Fundraising’s Not About Money (Shocker!)

Churches often contact me because they want to get better at raising money. Which is a good thing. But as U2 rock star Bono once said, “The God I serve isn’t short on cash, mister!”

And if that’s the case, perhaps we’re worried about the wrong thing. Instead of raising money, let’s raise generosity.

And while you’re at it, take a look at Gail Perry’s article along the same lines:

It’s not about the money. Sure, money is necessary. But growing givers’ generous hearts is way more powerful.