If you’re not yet familiar with Giving USA, it’s time to get familiar. For the 58th consecutive year, the Indiana University Lilly Family School of Philanthropy has released its estimates on charitable giving in the U.S.

Churches take note – while charitable giving continues to rise year after year, giving to churches remained flat in 2012. Church members are not less generous – they are simply choosing to direct their generosity to organizations other than the church. The question is… Why? That’s next week’s topic… stay tuned.