Religious Americans Are More Charitable

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Religious Americans Give MoreA recent study found that the more important religion is to a person, the more likely that person is to give to a charity of any kind.

Among Americans who claim a religious affiliation, the study said that 65 percent give to charity. Among those who do not identify a religious creed, 56 percent make charitable gifts.

The study also looked at how much money went not only to congregations but also to charities with religious identities but secular missions. It shows that religious giving is sweeping: Forty-one percent of all charitable gifts from households last year went to congregations, while 32 percent went to other nonprofits with a religious identity and 27 percent went to secular charities.

If you want to connect with donors, it’s clear that one of the things that matters to them is their religious orientation. That’s why it’s important to explain the vision and mission of a capital campaign in a way that will resonate with church members. If they believe in the cause, they will also believe in your campaign.

To talk more about how Church Campaign Services can help you create a successful capital campaign, please call us at 888.558.6873 or email us today.