I saw a message recently in St. Petersburg, FL on a Florida Cancer Specialists & Research Institute billboard.

“Our Vision is the Cure. Our Mission is the Care.”

When I consult with churches about creating a successful capital campaign, I talk about the importance of having a clear and compelling vision. This vision should also be part of your Case for Support. The vision statement need only be a sentence or two. And, the vision should tie into the mission of the church.

This billboard is a great example of a simple vision and benefits-driven mission.