An effective Case for Support, or rationale for giving, creates an image for your capital campaign and for the church overall. Raising funds is about emotions every bit as much as it is about logic. That’s why it’s important that your campaign be presented in the best possible light. The Case for Support should be compelling and persuasive. It should present the vision and the need for the campaign. The case sets the scope of the campaign for all who participate. While it can be tempting to start making changes once the project begins, it’s much easier to stay focused and on track if you have a clear and concise document defining your actions. We recommend that, if possible, you create a one-page document to sum up your case. This document is not meant to be a marketing tool, but simply a tactical guideline. However, it should contain all the relevant information needed to create the promotional materials that will assist in your fundraising efforts. Your case for support should include: 1. Background information To give everyone a better understanding of the current situation, provide a brief history of the church, its mission, and the scope of its ministry. 2. Your vision stated clearly and concisely The vision statement need only be a sentence or two. The vision should tie into the mission of the church. We were searching for a good example of a vision statement, and decided what’s a better example than Jesus’ own vision:
Mark 10:45 “For the Son of Man came not to be served but serve, and to give his life as ransom for many.”
This vision statement has a broad reach, portrays a big dream, and gets the message across in simple verbiage. It’s an excellent example. 3. The problems that will be addressed Your case must explain the reason for the capital campaign. Are you building a fellowship hall to encourage member gatherings and more community involvement? Do you need to pay off an existing debt? 4. The urgency of the need After you present the problem to be addressed, you need to convey the urgency of the situation. What are the benefits of building a new building quickly? How will the church benefit from paying off its outstanding debt. 5. A mission component It can be helpful to include a mission component in your Case for Support that ties the campaign into the community. However, it should only be included if there is a compelling reason for your congregation to respond. 6. A set dollar goal and obtainable deadline Goals and deadlines can be scary. But, goals and deadlines work. They are what get people pulling in the same direction at the same time. They help create passion, energy, and enthusiasm for your campaign. Church Campaign Services can help you prepare a Case for Support and get you on the path to creating a successful capital campaign. Simply email us or call us at 888.558.6873. We welcome the opportunity to talk to you!